Media Gallery

Share in what Ovelle Coffee has been up to. As we grow and share the joy of Jamaica Blue Mountain Coffee with our community, we want to share with you what Ovelle is all about.

The Origin Trip

Ovelle Coffee Company: Sustainable Blue Mountain Brew

Sasha and Ian Fay first met in a philosophy class at Central Connecticut State University in 2011 it was love at first sight. Years later, they stayed on the beautiful island of Jamaica in the Blue Mountains before getting married. At the time, although she is of Jamaican descent, Sasha had never heard of Jamaica Blue Mountain coffee. But she was soon to become fascinated by its rich history.


Ovelle Brings Jamaica Blue Mountain Coffee to Connecticut

Business ownership is a true love story for Sasha and Ian Fay. In 2019, the couple fell in love with Jamaica Blue Mountain coffee when they were in Jamaica for their destination wedding. A year later, they decided to bring the distinctive coffee to Connecticut and they launched their startup Ovelle Coffee.

Ovelle Coffee x Hartford Courant
Ovelle Coffee's Feature


Photo By Brad Horrigan

Jamaica Blue Mountain Coffee

Sasha Fay says that when her then-fiancé Ian suggested that they explore a coffee plantation in her parents’ native Jamaica (while there for their destination wedding in 2019), she initially squashed the idea. 

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Photo By Brad Horrigan

The Namesake

The couple co-founded Ovelle Coffee in June 2020, using Sasha’s middle name to brand their company. Though never involved in commercial coffee production, Sasha’s parents, grandparents and great grandparents have all brewed coffee for themselves from local Jamaican beans.

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Photo By Brad Horrigan

Jamaican Heritage

"As I connect and learn about my heritage, I want to bring it to a larger community,” says Sasha. “People know about reggae, about the music of Jamaica, but not many know about the quality cup of coffee from Jamaica.

Ovelle Coffee x Friends of Feeney
Charity Event for Children dealing with tragedy

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Ovelle Coffee x J. René Coffee Roasters
Coffee Cupping