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Share in what Ovelle Coffee has been up to. As we grow and share the joy of Jamaica Blue Mountain Coffee with our community, we want to share with you what Ovelle is all about.
Direct Trade vs. Fair Trade
Monday June 12th, I had the opportunity to call in and discuss the difference between Direct Trade and Fair Trade on the Colin McEnroe show. It was quite an experience as the first time on live radio! The impact of Direct Trade makes a difference as it goes beyond Fair Trade to make a genuine connection with the farmers to provide a living wage for the beloved coffee we consume Jamaica Blue Mountain. So we wanted to share this message with Connecticut and we did!
Click the play to watch the reaction video.
