Our founder Sasha Fay recently spoke with Renee DiNino of iHeart Radio about the nuances of international coffee importation and how it impacts sustainable farming. We believe in the importance of education when it comes to coffee, from seed to cup, and are committed to sharing our knowledge with our community. We take pride in our partnerships with farmers and are dedicated to ensuring that they are paid fair wages for the incredible work they do. Learn more about our values and approach by listening to the full interview with Sasha and Renee.
Direct Trade vs. Fair Trade
Monday June 12, 2023, I had the opportunity to call in and discuss the difference between Direct Trade and Fair Trade on the Colin McEnroe show. It was quite an experience as the first time on live radio! The impact of Direct Trade makes a difference as it goes beyond Fair Trade to make a genuine connection with the farmers to provide a living wage for the beloved coffee we consume Jamaica Blue Mountain. So we wanted to share this message with Connecticut and we did!
Click the play to watch the reaction video.